In today’s globalized economy, everything from food to clothes can be sourced from the other side of the world with just a few clicks. However, there’s a growing movement urging consumers to focus on buying local products instead. We’re here to tell you why supporting your community by shopping local is so important, and offer some tips on how you can start making a real difference.
The Benefits of Buying Local
There are numerous benefits to choosing locally made goods over imported products. Some of these are:
Boost to the Local Economy
When you purchase goods made by local businesses, you are actually supporting a network of people who provide for the community. This includes farmers, vendors, suppliers, and local artisans. More money stays locally and is reinvested to further improve the area.
Reduced Carbon Footprint
Buying local products is an eco-friendly option. When products are sourced locally, transportation costs, and the resulting carbon emissions, are drastically reduced. The carbon footprint of locally made products is much lower than that of goods that are transported across the country or across the world.
Better Product Quality
Goods made locally can often be of higher quality than those that have been mass produced in industrial factories. For example, home-grown produce might have a better flavor and a higher nutritional content since they are not treated with chemicals and shipped long distances.
The Importance of Supporting Small Businesses
Buying local, in essence, means supporting small businesses. There are many reasons why this is important:
Employment Opportunities
Small businesses are key employers in local communities. By supporting them, you are stimulating economic growth and employment, especially in areas where job opportunities are limited. Every time you choose a small business over a larger corporation, you create an opportunity for someone to work or to start their own company.
Encourages Diversity
Local businesses often offer products and services that are unique to the area. They celebrate the history and culture of the region and help to create a diverse and vibrant community.
Strengthens Local Democracy
Local businesses and the communities they serve are intertwined. Small businesses understand and care about the environmental, economic and social changes in their community. This voice cannot be heard by large corporations who are driven by profit and shareholder interests.
How to Support Your Local Community Through Shopping
Now that you know the importance of purchasing local products, are you ready to make a difference in your community? Here are some simple steps you can take to support local businesses.
Know Your Local Suppliers
Start by investigating what’s available in your area. Grab a map and start walking or driving around town, and take note of the local stores and independent retailers. Research small businesses online and on social media. Get to know the owners, what they stand for, and what they offer.
Attend Local Markets and Artisan Fairs
Check out local markets and fairs to find unique and locally made items. Not only will your purchases support small businesses, but they also give you access to exclusive items that you won’t find in big box stores.
Participate in Your Neighborhood’s Businesses
Become a regular of local restaurants, cafes or shops. Frequenting these businesses regularly will lead to more economic stability and job security, creating a sense of familiarity and sense of community. Make sure to give them positive reviews on various platforms, share their pages on social media and spread the word.
Look for Labels and Certifications
Certifications like “Fair Trade” and “Organic” should not only be looked for on a global level. Many local farmers and small producers follow similar environmentally-friendly practices. Look for labels that indicate where an item was grown or made, and for certifications that show products comply with sustainability rules.
Final Thoughts
By choosing to buy local products rather than shopping from the big box stores or chains, you can make a positive impact in your community. Your dollars are valuable; when you spend them supporting small, independent businesses, you help to strengthen your local economy, create employment, and make your region unique and prosperous.
The benefits of buying locally made products are undeniable. These products are not only made with more care and attention to detail but are also better for the environment and add value to the community. So, the next time you’re about to click the “buy” button on an item mass produced on the other side of the country or even the world, remember that supporting your community by buying local is the way to go.